Google Analytics MCP
for AI agents

• archive_custom_dimension write

  Archive Custom Dimension

  Tool to archive a CustomDimension on a property. Use when you need to remove a custom dimension from active use without permanently deleting it. Archived dimensions cannot be used in new reports.

• batch_run_pivot_reports read

  Batch Run Pivot Reports

  Tool to return multiple pivot reports in a batch for a GA4 property. Use when you need to fetch multiple pivot table reports with multi-dimensional analysis in a single request.

• batch_run_reports read

  Batch Run Reports

  Tool to return multiple analytics data reports in a batch. Use when you need to fetch multiple reports for one GA4 property in a single request.

• check_compatibility read

  Check Compatibility

  Tool to list dimensions and metrics compatible with a GA4 report request. Use when you need to validate compatibility of chosen dimensions or metrics before running a report.

• create_audience_export write

  Create Audience Export

  Tool to create an audience export for Google Analytics. Use when you need to export a snapshot of users in an audience at a specific point in time. This initiates a long-running asynchronous request that returns an operation resource name immediately. The export begins in CREATING state with rowCount=0; the operation must complete before export data is accessible for querying.

• create_audience_list write

  Create Audience List

  Tool to create an audience list for later retrieval by initiating a long-running asynchronous request. Use when you need to create a snapshot of users currently in an audience. The method returns quickly with an Operation resource while processing occurs in the background.

• create_custom_dimension write

  Create Custom Dimension

  Tool to create a CustomDimension for a Google Analytics property. Use when you need to add a new custom dimension to track specific user properties, event parameters, or eCommerce item parameters.

• create_custom_metric write

  Create Custom Metric

  Tool to create a custom metric in Google Analytics. Use when you need to define a new custom metric for tracking specific event parameters.

• create_expanded_data_set write

  Create Expanded Data Set

  Tool to create an expanded data set for a property. Use when you need to combine specific dimensions and metrics into a custom dataset after property creation.

• create_recurring_audience_list write

  Create Recurring Audience List

  Tool to create a recurring audience list that automatically generates new audience lists daily based on the latest data. Use when you need to automate audience list creation and reduce quota token consumption.

• create_report_task write

  Create Report Task

  Tool to create a report task as a long-running asynchronous request for customized Google Analytics event data reports. Use when you need to generate large or complex reports that process asynchronously.

• create_rollup_property write

  Create Rollup Property

  Tool to create a roll-up property. Use when consolidating multiple GA4 properties into one aggregated view.

• get_account read

  Get Account

  Tool to retrieve a single Account by its resource name. Use when you need detailed account info after confirming the account resource name (e.g., accounts/100).

• get_attribution_settings read

  Get Attribution Settings

  Tool to retrieve attribution configuration for a Google Analytics property. Use when you need to check attribution models, lookback windows, and conversion export settings.

• get_audience read

  Get Audience

  Tool to retrieve a single Audience configuration from a Google Analytics property. Use when you need detailed audience information including membership criteria and filter clauses.

• get_audience_export read

  Get Audience Export

  Tool to get configuration metadata about a specific audience export. Use when you need to understand an audience export after it has been created or check its status.

• get_audience_list read

  Get Audience List

  Tool to get configuration metadata about a specific audience list. Use after confirming the audience list resource name.

• get_custom_dimension read

  Get Custom Dimension

  Tool to retrieve a single CustomDimension by its resource name. Use when you need detailed information about a specific custom dimension including its display name, scope, and parameter name.

• get_data_retention_settings read

  Get Data Retention Settings

  Tool to retrieve data retention configuration for a Google Analytics property. Use when you need to check event-level and user-level data retention durations and reset settings.

• get_data_sharing_settings read

  Get Data Sharing Settings

  Tool to retrieve data sharing configuration for a Google Analytics account. Use when you need to check which data sharing settings are enabled for an account, including sharing with Google support, sales teams, products, and benchmarking.

• get_google_signals_settings read

  Get Google Signals Settings

  Tool to retrieve Google Signals configuration settings for a GA4 property. Use when you need to check whether Google Signals is enabled and the consent status for a property.

• get_key_event read

  Get Key Event

  Tool to retrieve a Key Event. Use after confirming the key event resource name. Read-only; create, update, or delete operations require the Google Analytics UI.

• get_metadata read

  Get Metadata

  Tool to get metadata for dimensions, metrics, and comparisons for a GA4 property. Use to discover available fields before building a report — always derive dimension/metric apiNames from this output rather than hardcoding from GA4 UI labels, which differ. Available fields vary per property; skip validation and downstream report tools like GOOGLE_ANALYTICS_RUN_REPORT return 400 INVALID_ARGUMENT on incompatible or invalid field combinations. Response can contain hundreds of fields; filter to relevant subset before passing to downstream logic.

• get_property read

  Get Property

  Tool to retrieve a single GA4 Property by its resource name. Use when you need detailed property configuration including display name, time zone, currency, and other settings.

• get_property_quotas_snapshot read

  Get Property Quotas Snapshot

  Tool to retrieve all property quotas organized by category (corePropertyQuota, funnelPropertyQuota, realtimePropertyQuota) for a given GA4 property. Use when you need to check current quota usage. Snapshot data can lag real consumption by several minutes; treat reported values as approximate and avoid scheduling high-volume jobs at full apparent capacity.

• get_recurring_audience_list read

  Get Recurring Audience List

  Tool to get configuration metadata about a specific recurring audience list. Use when you need to understand a recurring audience list's state after it has been created or to get the resource name of the most recent audience list instance.

• get_report_task read

  Get Report Task

  Tool to get report metadata about a specific report task. Use after creating a report task to check its processing state or inspect its report definition.

• list_account_summaries read

  List Account Summaries

  Tool to retrieve summaries of all Google Analytics accounts accessible by the caller. Use when you need a high-level overview of accounts and their properties without fetching full account details.

• list_accounts_v1_beta read

  List Accounts (v1beta)

  Tool to list all Google Analytics accounts accessible by the caller using v1beta API. Use when you need to enumerate accounts. Note that these accounts might not have GA properties yet. Soft-deleted accounts are excluded by default.

• list_adsense_links read

  List AdSense Links

  Tool to list all AdSenseLinks on a property. Use when you need to fetch all AdSense links for a given Google Analytics property.

• list_audience_exports read

  List Audience Exports

  Tool to list all audience exports for a property. Use when you need to find and reuse existing audience exports rather than creating new ones.

• list_audience_lists read

  List Audience Lists

  Tool to list all audience lists for a specified property to help find and reuse existing lists. Use when you need to retrieve a property's configured audience lists after confirming the property ID.

• list_audiences read

  List Audiences

  Tool to list Audiences on a property. Use when you need to retrieve audience configurations for a Google Analytics property. Audiences created before 2020 may not be supported.

• list_bigquery_links read

  List BigQuery Links

  Tool to list BigQuery Links on a property. Use when you need to retrieve BigQuery link resources associated with a Google Analytics property. Results support pagination for large datasets.

• list_calculated_metrics read

  List Calculated Metrics

  List Calculated Metrics

• list_channel_groups read

  List Channel Groups

  Tool to list ChannelGroups on a property. Use when you need to retrieve channel groups that categorize traffic sources in Analytics reports.

• list_conversion_events read

  List Conversion Events

  Tool to list conversion events on a property. Use when you need to retrieve conversion events configured for a given property.

• list_custom_dimensions read

  List Custom Dimensions

  List Custom Dimensions

• list_custom_metrics read

  List Custom Metrics

  Tool to list CustomMetrics on a property. Use when you need to retrieve all custom metrics configured for a given property.

• list_data_streams read

  List DataStreams

  Tool to list DataStreams on a property. Use when you need to retrieve data stream configurations for a Google Analytics property.

• list_dv360_ad_links read

  List Display & Video 360 Advertiser Links

  Tool to list Display & Video 360 advertiser links on a property. Use when you need to retrieve DisplayVideo360AdvertiserLink resources associated with a Google Analytics property. Results support pagination for large datasets.

• list_dv360_link_proposals read

  List DisplayVideo360 Advertiser Link Proposals

  Tool to list DisplayVideo360AdvertiserLinkProposals on a property. Use when you need to retrieve Display & Video 360 advertiser link proposals associated with a Google Analytics property. Results support pagination for large datasets.

• list_event_create_rules read

  List Event Create Rules

  Tool to list EventCreateRules configured on a web data stream. Use when you need to retrieve event create rules for a specific GA4 property data stream.

• list_expanded_data_sets read

  List Expanded Data Sets

  Tool to list ExpandedDataSets on a property. Use when you need to retrieve expanded data set configurations for a Google Analytics 360 property.

• list_firebase_links read

  List Firebase Links

  Tool to list FirebaseLinks on a property. Use when you need to retrieve Firebase connections associated with a Google Analytics property. Each property can have at most one FirebaseLink.

• list_google_ads_links read

  List Google Ads Links

  Tool to list GoogleAdsLinks on a property. Use when you need to retrieve Google Ads account links configured for a Google Analytics property. Supports pagination for large result sets.

• list_key_events read

  List Key Events

  Tool to list Key Events. Use when you need to retrieve all key event definitions for a given property. Key events are read-only via API; creation, updates, and deletion require the Google Analytics UI. An empty results list means no key events are configured, not a failure. Do not infer key-event status from report data (e.g., eventCount); use this tool to confirm.

• list_measurement_protocol_secrets read

  List Measurement Protocol Secrets

  Tool to list MeasurementProtocolSecrets under a data stream. Use when you need to retrieve measurement protocol secrets for server-side event tracking.

• list_properties_filtered read

  List Property

  Tool to list GA4 properties based on filter criteria. Use when you need to find properties under a specific parent account or with specific firebase projects. Supports pagination and including soft-deleted properties.

• list_recurring_audience_lists read

  List Recurring Audience Lists

  Tool to list all recurring audience lists for a GA4 property. Use when you need to find and reuse existing recurring audience lists.

• list_reporting_data_annotations read

  List Reporting Data Annotations

  Tool to list all Reporting Data Annotations for a specific property. Use when you need to retrieve annotations that document important events or periods in GA4 reporting data.

• list_report_tasks read

  List Report Tasks

  Tool to list all report tasks for a Google Analytics property. Use when you need to retrieve report task definitions and their execution status.

• list_search_ads360_links read

  List Search Ads 360 Links

  Tool to list all SearchAds360Links on a property. Use when you need to retrieve all Search Ads 360 links for a given Google Analytics property. Supports pagination for large result sets.

• list_sk_ad_network_conversion_value_schemas read

  List SKAdNetwork Conversion Value Schemas

  Tool to list SKAdNetworkConversionValueSchema configurations for an iOS data stream. Use when you need to retrieve conversion value schemas for iOS app tracking. Maximum one schema per property is supported.

• list_subproperty_event_filters read

  List Subproperty Event Filters

  Tool to list all subproperty event filters on a property. Use when you need to retrieve event filters that route events to subproperties.

• list_subproperty_sync_configs read

  List Subproperty Sync Configs

  Tool to list SubpropertySyncConfig resources for managing subproperty synchronization configurations. Use when you need to fetch subproperty sync configs for a GA4 property.

• provision_account_ticket write

  Provision Account Ticket

  Tool to request a ticket for creating a Google Analytics account. Use when you need to initiate the account creation flow that requires user acceptance of Terms of Service.

• query_audience_export read

  Query Audience Export

  Tool to query a completed audience export. Use when you need to fetch user rows with pagination.

• query_audience_list read

  Query Audience List

  Tool to query an audience list. Use when you need to retrieve user rows from a GA4 audience list with pagination.

• query_report_task read

  Query Report Task

  Tool to retrieve a report task's content. Use this after creating a report task with CreateReportTask and confirming it is in ACTIVE state. This method returns an error if the report task's state is not ACTIVE.

• run_funnel_report read

  Run Funnel Report

  Tool to run a GA4 funnel report. Use when you need a customized funnel analysis report for a given property. Funnel step sequence is determined by step attributes in the response, not row order.

• run_pivot_report read

  Run Pivot Report

  Tool to run a customized pivot report of Google Analytics event data. Use when you need a pivot table view with advanced segmentation and multi-dimensional analysis of GA4 data.

• run_realtime_report read

  Run Realtime Report

  Tool to run a customized realtime report of Google Analytics event data. Use when you need realtime data (last 30-60 minutes) with dimensions and metrics for a GA4 property.

• run_report read

  Run Report

  Tool to run a customized GA4 data report. Use when you need event data after specifying dimensions, metrics, and date ranges. IMPORTANT - DIMENSION/METRIC COMPATIBILITY: The Google Analytics Data API has strict compatibility rules between dimensions and metrics. Not all combinations are valid. If you receive a 400 error with a message about incompatible dimensions/metrics, use the GOOGLE_ANALYTICS_CHECK_COMPATIBILITY action first to validate your dimension/metric combinations before running reports. Common incompatibilities include: - Demographic dimensions (userAgeBracket, userGender) with session-scoped dimensions/filters (sessionCampaignName, sessionSource) - Certain user-scoped dimensions with event-scoped metrics For complex queries, consider starting with simpler dimension/metric combinations or use CHECK_COMPATIBILITY to pre-validate your request.

• send_events write

  Send Events

  Tool to send event data to Google Analytics 4 using the Measurement Protocol. Use when you need to track server-side events that supplement client-side gtag.js or Firebase tracking. The Measurement Protocol allows sending event data directly to GA4 from servers, applications, or other devices. Events are processed asynchronously and typically appear in reports within 24-48 hours. For validation, use the validation server endpoint first (mp/collect/validate).

• update_property write

  Update Property

  Tool to update an existing GA4 Property. Use when you need to modify property settings such as display name, time zone, currency code, or industry category.

• validate_events read

  Validate Events

  Tool to validate Measurement Protocol events before sending them to production. Use when you need to verify event structure and parameters are correct before sending real data.

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